Content marketing involves creating and sharing valuable, relevant content to attract and engage a target audience. Small businesses can use blogs, articles, videos, infographics, and social media posts to showcase their expertise, provide helpful information, and build trust with potential customers.
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.
Social media platforms offer small businesses a powerful way to connect with their target audience, build relationships, and promote their products or services.
Email marketing remains one of the most effective digital marketing strategies for small businesses. By building an email list of subscribers who have opted in to receive communications from your business, you can send targeted messages, promotions, updates, and newsletters directly to their inbox.
PPC advertising allows small businesses to place ads on search engines and other platforms and pay a fee each time their ad is clicked. Platforms like Google Ads and social media advertising platforms offer targeting options that allow businesses to reach their ideal audience based on demographics, interests, and online behavior.