Mohammad Smadi: Driving Growth Through People: The ANDS HR Revolution

Mohammad Smadi
Mohammad Smadi

The challenge of aligning a company’s workforce with its strategic vision is a common hurdle for many organizations. As businesses strive for growth, the need for effective human resources strategies becomes paramount. Meet Mohammad Smadi, the Human Resources Director at ANDS Company, whose innovative approach is transforming the HR landscape.

With over 15 years of experience, he has emerged as a pivotal figure in shaping ANDS’s HR strategy to support its ambitious growth objectives. His role extends beyond traditional HR functions; he is integral to the executive team, ensuring that talent acquisition, performance management, and employee engagement are closely aligned with the company’s goals.

Mohammad’s strategic vision is evident in his initiatives throughout his career that focus on building a high-performance culture. He has implemented customized performance management systems and developed comprehensive training programs, which are essential for nurturing talent and enhancing employee satisfaction. His ability to translate business objectives into actionable HR strategies has led to a more engaged workforce, contributing significantly to ANDS’s overall success.

Under his leadership, the HR department has not only attracted top talent but has also fostered a strong organizational culture that emphasizes collaboration and innovation. Mohammad’s commitment to aligning HR practices with business needs has resulted in improved productivity and operational efficiency, positioning ANDS a leader in its industry in the Middle east region.

As companies manage the complexities of growth, leaders like Mohammad exemplify how strategic human resources can drive success. His vision and expertise are not just about managing people; they are about empowering them to achieve their fullest potential, ultimately leading to sustainable business growth.

Let’s explore his journey ahead!

Tactical Leadership

With extensive education and experience from the world’s largest multinational organizations, Mohammad has developed the technical expertise needed for strategic and innovative HR management. His ability to translate business vision into impactful HR initiatives positions him to heighten performance, profitability, growth, and employee engagement. This expertise is precisely what a debauched-increasing company like ANDS needs to thrive in a vibrant and competitive industry.

Pioneering Vision

Born in 2020 amidst the pandemic’s peak, ANDS emerged from Mohammad’s firm belief in traversing the VUCA world (volatility, uncertainty, complexity, and ambiguity). His vision for ANDS is centred around delivering specialized services with best-in-class brand distribution, staging, and communication.

Through adhering to local regulations and embracing the latest technologies and consumer trends, ANDS is positioned to thrive and adapt continuously in a briskly varying landscape.

Attracting Top Talent

One of the primary challenges Mohammad has addressed is attracting top talent to a startup during periods of extreme economic uncertainty. His teammates composed of seasoned professionals from the world’s largest multinational organizations, has been vital in overcoming this obstacle.

Their faith in the company’s vision and the potential of the startup has been a key factor in their decision to join. Each team member’s contribution is highly valued and recognized as needed to the company’s success.

Lively HR Management

Mohammad expertly manages HR initiatives and strategies in hurriedly extending companies, routing the vigorous landscape of market expansions, outsourcing solutions, and performance management.

His progress involves continuously progressing strategies to align with business changes and challenges. By fostering an engaging and rewarding culture, ANDS leadership ensures that these HR practices are integral to the organization’s success.

Successful Interaction Tactics

Mohammad faced significant challenges in building effective communication across large organizations, particularly in keeping employees informed and engaged. At ANDS, despite its smaller size, he has successfully implemented strategies to involve all employees in relevant topics.

Through actively seeking feedback and securing buy-in, he confirms that the team is engaged and aligned as the company progresses into new and important projects.

Career Development

Mohammad leads an annual Talent Review session with the management team to identify key talents and detailed positions within the organization. This process includes aligning on career progression plans and transparently sharing these plans with employees.

The core message of his approach points out a win-win relationship: as the organization grows, employees are also afforded opportunities to advance into more significant roles with larger scopes, confirming mutual growth and development.

Focus on Diversity

Mohammad has observed notable advancements and adaptations of world best practices in HR within the MEA region. Nevertheless, he accentuates the need to further highlight the value and significance of Diversity & Inclusion.

He believes that addressing cultural differences and showcasing the direct impact of these principles on business growth and success is key for continued progress and organizational achievement.

Core Business

Mohammad advocates for a deep understanding of the core business by actively engaging with the salesforce and visiting the factory shop floor. He accentuates that HR initiatives and strategies should not be isolated from the business.

Instead, he believes in linking HR efforts with a thorough grasp of business operations and employee-changing aspects to create a cohesive and effective strategy.

Connecting Modern Learning

He acknowledges that remaining present with the latest trends and tools in HR was once a challenging endeavor. However, with the advent of social media and eLearning platforms, accessing a wealth of information has become more straightforward, efficient, and time-effective.

By participating in numerous HR professional groups, Mohammad benefits from exceptional educational opportunities and exposure to revolutionary-control HR tools, while also sharing valuable insights and learnings with industry colleagues.

Vision of Believes

Mohammad firmly believes that a fair, transparent, and viable compensation system is important for developing employee satisfaction, engagement, and ownership. Under his leadership, a clear and understandable compensation system is being implemented, including a collaboratively designed incentive scheme for the salesforce that aligns with success and growth while safeguarding fairness and motivation.

In the realm of Learning and Development, he points up the importance of personal development in maintaining market leadership. By partnering with leading learning platforms, he customizes learning journeys for the team and promotes continuous improvement.

Mohammad’s approach includes providing accessible learning tools and incentivizing achievements, thereby advancing a culture of growth and excellence.

Business Success

In a competitive and demanding industry, Mohammad points out that effective HR initiatives are needed to meet both company success and business demands. His widespread approach includes robust People Learning and Development programs, strategic Talent Management, and a competitive Compensation system.

His focus is on creating a win-win relationship where people’s development and growth are integral to achieving organizational success and meeting the evolving challenges of the industry.

Future-Proofing Insights

Mohammad envisions that the future of HR in the Middle East will be defined by how adeptly organizations adapt to an evolving landscape. He underscores the necessity for agility in talent management to respond effectively to economic shifts, technological advancements, and changing employee expectations.

He advocates for HR leaders to adopt a forward-looking mindset, anticipate emerging trends, and prepare their organizations to navigate future challenges successfully.